Brand Book

A Brand Book is your single most useful brand resource. Featuring the essential components of your brand identity, a Brand Book paves the way for your digital representation.
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Here at Odessi, we know the value of brand consistency.

Our team of creatives strive for sophistication and clarity in conveying what is beneficial to your identity. Using our creativity and expertise, we curate a detailed presentation of your brand. What you end up with is a single structured document you can provide to your team and collaborators as your brand bible.

Why is your Brand Book essential?

Your Brand Book is the central document you need for digital recognition. Customers need to see a coherent message to recognize your brand as one.

This Brand guide sets the standard for your brand’s identity and defines how you or others can present it to the public.

It’s the Bible of your brand, the ultimate guide to your image.

Here’s an inside look at a snippet from our Brand Book.

Book a call with our trusted consultants to discuss your Brand Book. We will contact you soon.

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Any questions or comments:

Depending on the depth of the brank book, there are specific elements you need to include. A professional brand book will usually include 8 essential elements, including a logo, color palette, slogan, and more.

To find out more about what your custom brand book should include, get in touch with us today

Your brand story is not just another piece of content. In reality, it dictates your vision, mission, explains your values and motivation behind your brand. In this age of conscious consumerism, it is vital to know why you are doing what you are doing.

What good are you bringing to society? What do your colors represent? What do you want to achieve with your brand? These are just some of the questions that your brand story should answer.

Depending on your business requirements and brand goals, your brand book can have different sections. At the very least, your brand book will be 10 pages long and will be considered a document for logo guidelines. If you wish to have a more thorough brand book with a brand story and every little detail about your brand explained, your brand book can come to be around 40 pages long. 

If you want to collaborate with a branding agency to create a brand book, remember that it won’t be done overnight. The process of brand book creation is very time-consuming. If we are creating it from scratch, this process can take anywhere from 4 weeks to over 3 months.
The aim of a brand book is to represent your brand, its story, and visualisation details in one mother document. A brand book is sometimes called a brand bible, representing the fact that it is the main guiding force of your brand. It includes dos and don’ts about your logo usage, all brand identity guidelines, your story, as well as your vision and mission as a brand.
To create a good brand book, you need creativity and expertise. Having created many brands, we know what it takes to craft thoughtful brands with elements that have meaning. With an experienced branding agency in Sydney behind your back, there is nothing you cannot achieve.