Just like the Millienials, Baby Boomers are not so easily convinced. The generation that saw the first man on the moon, served in Vietnam and lost money in the 88’ crash. Are often the demographic considered clueless when it comes to technology and online trends. However, contrary to popular belief, the baby boomer generation are incredibly active on Social Networks and becoming more tech savvy than most Gen X and Millienials realize.
Baby Boomers statistically speaking:
- 86% have a mobile phone.
- 30% have a iPhone / Smart Phone.
- 79% regularly use the internet.
- 29% own a tablet device.
- 65% have a desk top computer.
- 46% have a lap top.
The Baby Boomers are the generation of people born between 1946-1964. They have been in the workforce for over 5 decades; a lot has changed since their first day of work. Gone are the typing pool and the ticker tape. Now, social media is simply an indispensable marketing ingredient in the world of business. It wasn’t that long ago when “trends” was referred to what one would see in Vogue and “has tag” was the discussed key on a hand set phone.
As one of Australia’s most lucrative demographics, Baby Boomers are adapting to today’s rapidly evolving social landscape. This is crucial, given that technology and digital trends are driven by a financial component, eCommerce.
In Australia, 75% of online purchases made by Baby Boomers are processed by Australian merchants, compared to the 59% made by Millienials, who opt for cheaper overseas products.
The marketing campaigns that Baby Boomer generations implemented and invested in are now considered archaic; print, TV and magazine media. Are now deemed outdated and too expensive to use for the purpose of advertising and promotion. Today, Digital Marketing and Baby Boomers are enjoying a close knit relationship; the generational gap has been narrowed drastically by the digital era. Baby Boomer businesses are well versed in the marketing benefits of investing in seo optimization, Google ad words and having strong presence in social media. The repercussions of this generation indulging in new age digital advertising; lucrative profits and a new found audiences are being executed.
Baby Boomers are becoming intrinsically wiser with the perks of “The Digital Age”. As the evolution of the online world, grows at a supersonic pace. Getting left behind , is not an option if you want to survive and be profitable in 2016. Baby Boomers have learned the importance of having a digital marketing campaign as an integral part of their business. From SEO optimization; the process of improving your websites visibility in places like Google. The success of using Google Adwords; an advertising service by Google for businesses wanting to display ads on Google and its advertising network. Social Media networks like Facebook, Instagram and Linkedin are the new TV, print and radio ads. The more endorsement’s you get through likes and following. The more likely hood someone will purchase your product.
The Baby Boomers are the fastest growing businesses in investing in digital marketing campaigns to survive and reach a whole new audience. They combine their old school business acumen combined with digital tools to connect and find a way to nurture those business connections in an engaging way.
Now,who can say “Go Like?”