Without a Conversion Rate Optimisation (CRO) strategy, the full potential of building an effective SEO framework may not be realised. It’s vital to understand that traffic alone does not necessarily equate to conversions.
Your SEO strategy will drive traffic to your site, but conversion optimisation supports site performance thus increasing inquiries and sales.
Would be better to ask “Do you need to improve your business?” If you want to have an appropriate online presence, then CRO is a must-have, just like a website or marketing. If you care about how you approach your customers and their experiences, do not ignore the CRO. In other words, it is an art of understanding the needs of your customer and optimising your performance based on that understanding.