Picture it, the 1960’s were the advertising industry’s “coming of age”. When the industry mastered the language of TV; a new medium with a captive audience. Advertising firms could market and sell products to the masses. Companies were desperate to get on this train; securing a coveted spot on the small screen meant their products would appear in every single household who owned a television. In was during Advertising “Golden Era”, advertising executives were in high demand and being paid copious amounts of money. To guarantee they could promote and increase the sales of products. This birthed the concept of Marketing; discovering and translating consumer needs and wants into products and services to further expand the demand.
As half a century has passed since TV was the most influential media to market products to the masses. Digital Marketing is now the most effective form of advertising. Gone are the days of Don Draper heading a creative campaign, using his intuitive understanding of the consumers mind to market and advertise products. 2016 sees social media marketing as the engine of the online business machine today. It accomplishes the direct purpose of:
- Attracting more customers.
- Converting visitors into leads.
- Online advertising.
- Improving sales.
- Introducing new products.
- Finding new prospective business opportunities.
The Social Media engine is run on Content; premium fuel that comprises of informative and attractive subject matter. With trends changing every single day,
people want content that is the marriage of educative and appealing. It acts as a magnet; drawing an audience of people to it.
Social multimedia marketing alludes to utilizing and adopting different types of media to compose your businesses promotional content. To attract the maximum types of visitors, social media uses many different forms of content. These include:
- 3D pictures.
- Graphical illustrations.
- Videos.
- Audios.
- Info-graphics.
- Webinars
- Text content.
All of this content is a persuasive method to increase the traffic of visitors to a post. And, most importantly “Like” the post.
Popular social networks for social media marketing include:
- YouTube
As of today, almost 75% of SME’s use social media to promote their business or product. These social networks are designed to engage their audience with right content and insight. Businesses believe using promotion and engagement assists in connecting to a broader demographic of customers. By doing this, businesses are establishing a credible rapport with customers to tell others about your business.
Social media amplifies your efforts, so businesses can engage a wider audience to grow themselves.
Digital Marketing is the new Sterling Cooper.
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