Brand Positioning Workshops

More valuable than marketing, advertising, or celebrity.

Impactful visuals express your brand’s messaging.

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Branding is everything.

A brand is more than just your name or logo, it represents a vision and ethos that your audience can identify with.

Successful brands stand out because of this, making marketing simple, because the brand sells itself.

Our workshops are custom made to fit business.

Be ready to grow and expand your business. Our comprehensive workshop will help you focus on your objectives and pave your way to consistent development.
Our workshops are built to guide you through developing, rejuvenating, and strengthening your brand. Ultimately, we want to help you find your product-market fit.

Uncover and replicate the tactics other brands use to generate value and succeed in the market.

Workshop includes:

  • An extensive 4-hour workshop for 4 of your team members, either in person or online.
  • In the end, we will give you a custom Brand Guide/Strategy for your business based on the brand messaging prepared during the workshop.

You will understand:

  • The true essence of your brand, plus our recommendations on how to market it
  • Who exactly your brand is at its core
  • What your brand represents
  • What philosophy lies behind your brand

Book a brand workshop.

We will help you define your brand.

Frequently Asked Questions

There are infinite ways how you can make your brand popular in this day and age. Through digital marketing, almost any brand can gain popularity and win the hearts of consumers. At Odessi Group, we give credit to 5 main strategies in increasing brand popularity:

  • Smart & attractive branding
  • Storytelling
  • Nurturing customers with email marketing
  • Posting viral content on social media
  • Influencer marketing

Branding is heavily reliant on visual perception. This means that you need to focus on creating catchy aesthetic elements for your brand to be successful and remarkable.

Here are the 5 main visual components we’ve identified in branding:

  • Logo (Icon, text, and variations)
  • Color palette
  • Typography (Fonts and variations)
  • Design elements (Shapes)
  • A mascot (Optional)

A brand workshop with Odessi Group is a 4-hour session where we guide you through the process of creating a brand book or brand guidelines document. Running a brand positioning workshop requires agility, experience, and creativity. If you’ve never been through a branding workshop, it’s best to leave it up to the professionals.

We’ve created a fool-proof model to guide you through each and every step of positioning your brand. At the end of the workshop, you’ll get a single document containing your custom Brand Guide/Strategy.

The purpose of a brand roadmap is to explain the brand strategy of a company to all its departments, executives, and stakeholders. It is a unified document containing everything the readers need to know about the brand’s guidelines. In short, a brand roadmap is supposed to keep everyone in a company aligned towards the same brand goals and perceptions.

Branding is one of the main factors that’ll differentiate your brand from competitors. Nowadays, conscious consumers are searching for brands they can believe in. They are looking for brands they can become loyal to. This is why you need branding to succeed in the 21st century.

If you’re not sure about where to start with creating your own brand, get in touch with our team of creatives today.

With all the branches of branding, there are many strategies you can implement. In general, there are 5 types of branding strategies that we’ve identified:

  • Brand Name Branding
  • Individual Product Branding
  • Attitude and Lifestyle Branding
  • Company Extension Branding
  • Private Lable Branding

If your brand has been around for a while, you might feel that some elements of your branding are starting to look old and outdated. When it comes to rebranding small elements here and there, the right time to do it is before launching your next big campaign. If you want to rebrand your company from scratch, now is as good a time as any. The sooner you rebrand, the sooner you will start rebuilding your brand name.

Branding requires the collaboration of many specialists. The best choice you have is to work with a branding agency like Odessi Group. We are home to fantastic communications, branding, content, and design specialists who will help bring your brand to life.

If you wish to keep your branding operations in-house, you’ll need to unite your marketing and communications teams and coordinate all the steps yourself.

Get in touch with our team of creatives today to start your branding journey.