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EDM Email Marketing

We help you take your customers through a controlled marketing message to turn them from leads to fanatics

Home » Digital Marketing » EDM – Email Marketing 

Convey precisely targeted messages to an engaged audience with effective email marketing campaigns

Reach your audience in real-time and nurture them with a delightful customer experience.

EDM campaigns help you stay connected to your customers and keep them engaged with your brand.

EDM Marketing campaign

Why do you need EDM Marketing?

With EDM Marketing, you’re getting more advantages than ever.
Here’s just the tip of the iceberg.

Email Marketing

Why choose Odessi Group?

Higher conversions, effective automations, and nurtured loyal customers

Intrigued? Enquire today. Our experts will contact you shortly

Frequently Asked Questions

When it comes to email marketing, there are 2 ways you can go – write custom HTML code to make your email newsletters unique or use email marketing software like ActiveCampaign. ActiveCampaign allows you to build your email with drag and drop widgets while also giving you the ability to customise it with HTML code.

Email marketing is a digital marketing tool that allows you to connect with your network through email and attempt to either convert or nurture them as leads. As for EDM email marketing, this is taken a step further with custom strategies for different target niches and data analytics for better learnings.

Email marketing software can help you get a handle on EDM marketing. Not only will you get access to user-friendly email builders, but you will also be able to automate your email distribution processes altogether.

At Odessi Group, we partner with ActiveCampaign to power your email marketing strategies and deliver high-converting EDM campaigns.

Writing content for your email marketing activities isn’t an easy task. The subject line should be a catchy phrase that’ll lead users to open your email. Here are some tips you can use to write better subject lines:

  • Learn from the best – read successful EDM campaign subject lines for inspiration
  • Write short phrases
  • Keep the mystery of the contents

If you’re struggling with writing content for your email campaigns, don’t hesitate to contact us today.

Your EDM Campaigns should be catchy, with your goal in mind. We’ve identified 5 major parts that should be in every email you send. Here is what you need:

  • Short, simple, and interesting content,
  • Clear Call-to-Actions (CTAs) across the email,
  • Mobile responsiveness/compatibility,
  • Clean and professional look with your brand elements in mind,
  • Tailored to a specific audience.

There are many EDM campaign platforms that’ll help you achieve your business goals. Depending on your needs, you’ll need to use different software. Identify your goals and match them with the software you need:

  • Ease of Use: MailerLite
  • Most Affordable: Moosend
  • Best Across the Board: MailChimp
  • Best for Automations: ActiveCampaign

At Odessi Group, we use ActiveCampaign as our main email marketing distribution and management tool.

If you want to learn more about EDM campaign platforms for you, get in touch with us today.